Audit your own Google Maps listings - Use case

The problem

Once a brand crosses ~30 locations, listing data drifts. A manager updates the phone on a website but not on Google. A franchisee opens new hours but forgets the Google Business profile. A location closes but the listing stays live for months - picking up bad reviews that hurt the parent brand\'s NAP score.

Manual audits are infeasible past 50 locations. Most "listing management" SaaS tools cost $300/location/year and only cover what they integrate with - they often miss duplicates and "ghost" listings created by customers. Livescraper lets you pull the raw Google Maps truth, then you diff it against your CRM / store-locator. Cost is per-row, not per-location.

How it works in Livescraper

1
Search for your brand by name
Set query = your brand name. Set region = the country (or "Worldwide" if you operate multinationally). Livescraper pulls every listing whose name matches your brand, including franchisee variants and "ghost" listings.
2
Or seed with your known list
If you already have a CSV of expected locations, upload it as queries. Livescraper looks each one up by name + city, giving you the live-on-Google version of each row.
3
Pull the full detail set
Make sure "include hours" and "include phone" are on (they're on by default). Run the task - typically a 200-location brand completes in under 5 minutes.
4
Diff against your source of truth
Open both files in Excel or load into a small Python script. Compare phone, hours, address, website. Rows that differ are your audit findings.
5
Schedule weekly to catch drift
Most teams set this up as a weekly cron and email differences to the operations team. The cost is small enough that running it weekly is cheaper than missing one wrong listing for a month.

Worked example

A 340-location US restaurant chain ran a Livescraper audit and found: 23 locations with hours that didn\'t match their internal POS (one had been listed as "closed Sundays" for over a year), 11 duplicate listings created by customers that they could merge or remove, 4 phone numbers that routed to a previous tenant of the building, and 2 listings for locations that had closed 6+ months prior. The audit itself ran in 4 minutes and cost $0.68. Fixing the issues clawed back an estimated 1.4% in calls-to-orders that had been quietly lost.

What you get back

One row per Google Maps listing matching your brand. Fields from Google Maps Data Scraper:

✓Identity: business_name, place_id, google_id, place_cid, full_address, google_place_url
✓Listed contact: business_phone, business_website
✓Hours: working_hours, working_hours_old_format, popular_time
✓Reputation: average_rating, total_reviews, reviews_per_score_1..5
✓Verification & ownership: is_verified, owner_title, owner_link, owner_id, business_status
✓Visual: logo_url, photos_count, photo_url, street_view
✓Categorisation: type, sub_types, category - useful for spotting miscategorised branches

Add Email & Contact Scraper to the same task if you also want to pull email_1..3,phone_1..3 and the facebook/twitter/instagram/linkedin/youtube URLs published on each location\'s website.

place_id	business_name	business_phone	working_hours	is_verified	total_reviews
ChIJN1t...A87B	Acme Café - Soho	+44 20 7946 0212	Mon 7-7 · Tue 7-7 · …	true	341
ChIJP9k...B42C	Acme Café - Camden	+44 20 7946 0218	Mon 8-6 · Tue 8-6 · …	true	218
ChIJQ2m...C04D	Acme Café (ghost)	+44 20 8123 0001	(unknown)	false	12

Sample rows · not a real query result · your data will be richer

Best for / Not for

Best for

Multi-location brands (10+ locations) running their own SEO
Franchise systems where corporate needs visibility over franchisee listings
Agencies offering managed listings as a service to clients
M&A diligence - auditing a target's claimed locations vs reality

Not for

Sub-5-location businesses (manual Google Business Profile login is faster)
Brand-monitoring across non-Maps channels (use a SERP-tracking tool for that)
Realtime updates - Livescraper is point-in-time, not push-notification

FAQ

How do I find "ghost" listings that customers created?+

Search by brand name without seeding from your internal list. Anything Google returns that you don't recognise is a candidate - either a customer-created listing or a former location. Each row has the place_id you can use to file a Google merge request.

Can I export to Yext / BrightLocal / Moz Local?+

Yes - the CSV columns map directly to what those tools import. Most teams use Livescraper as the cheap source of truth and Yext/BrightLocal for the push side.

What's the cost at 1,000 locations weekly?+

1,000 location records per week × $0.002/record = $2 per weekly audit, or $104 per year. Compare to listing-management SaaS tools that charge $300/location/year - Livescraper at this volume is roughly 3,000× cheaper.

Does the "claimed by owner" flag work for all countries?+

It's exposed by Google globally but the underlying detection is more reliable in markets where Google has stronger business-claim flows (US, UK, Western Europe, Australia, Japan). For long-tail markets, treat the flag as a strong hint rather than ground truth.