Company Insights - firmographic enrichment from a domain
A list of domains is not a list of prospects. It becomes one the moment you know how big each company is, what industry it sits in, where it operates and how much revenue it turns over - which is the gap Company Insights closes. Submit up to 1,000 domains in a single run and each comes back as one flat row carrying twenty columns: the company name, a written description, a normalised industry token, headcount, founding year, whether it is publicly traded, revenue, total money raised, a phone number, the full split address of street, city, state, postal code and country, the timezone, and the LinkedIn company page and bio alongside Facebook and Twitter accounts. Because the output is genuinely flat, with no nested arrays to unpack, it drops straight into a spreadsheet or a CRM import without transformation.
It is worth understanding how this differs from Leads & Contacts Enrichment, because both services accept a domain and the choice determines whether a run answers your question. Leads & Contacts Enrichment is people-first: its purpose is to return named individuals with job titles and email addresses, and it carries company details as a supporting block. Company Insights is company-first and goes considerably deeper on the organisation, including several fields the enrichment service does not carry at all - the description, the LinkedIn bio and company page, Facebook and Twitter accounts, a phone number, revenue, total money raised and timezone. In practice the two compose: qualify and score accounts here, then go and find the people at the ones that survive the filter, and verify their addresses immediately before you send.
Three things are worth knowing before someone writes the importer. Headcount arrives in two shapes - an absolute count for some companies and a band for others, so parse for both rather than assuming an integer. Values come back as strings, which means a field like is_public reads as text rather than a native boolean. And the industry field is a normalised token rather than a human-readable label, which is exactly what you want for grouping and filtering but does need a display mapping before it appears in front of anyone outside the team. Coverage also tracks how much a company publishes about itself: a large public company fills nearly every column while a small private one fills a subset, so an empty revenue or funding column should be treated as normal rather than as a failed lookup.
Typical uses fall into three shapes. Sales and revenue-operations teams enrich a raw domain list before anyone works it, sorting against an ideal customer profile so that expensive rep time goes to accounts worth the call. Strategy and finance teams run every domain in a category and group by headcount band, industry and country to produce a market-size figure that can be defended line by line rather than asserted. Marketing operations teams backfill CRM records that were originally created from a form asking for nothing but an email address, which the flat one-row-per-domain output makes straightforward. On the legal side this is the lightest-touch service in the catalogue: facts about an organisation are largely not personal data, and this information is published so that customers and partners can find it. The exceptions worth care are sole traders and one-person consultancies, where company details and an individual overlap. We use publicly available sources only, touch nothing behind a login, and your exports auto-delete after 30 days. Start free: your first 500 rows cost nothing and need no credit card.